Eight steps. No black boxes.
The same workflow scales from a one-page site to a multi-tenant SaaS. Every step has a deliverable, an owner, and a checkpoint where you sign off before we move on.
From kickoff to ongoing growth.
Names matter less than the deliverables at each stage. We agree on those before the project starts so there's no surprise at the end of a phase.
Start a Project-
01
Discovery
We map goals, audience, and constraints in a structured kickoff.
Deliverable: In-person or async kickoff doc. Goals, non-goals, success metrics, and constraints committed in writing. -
02
Strategy
Channel mix, KPIs, and technology choices.
Deliverable: A short strategic plan: where we'll invest, what we'll measure, and the stack we will (and won't) use. -
03
Planning
Scope, milestones, owners, and acceptance criteria.
Deliverable: Written scope with milestones, owners, and acceptance criteria locked before any work begins. -
04
Design
Information architecture, design system, and key flows.
Deliverable: Wireframes, design tokens, and the flows we'll actually build — signed off before build. -
05
Development / Production
Iterative build with weekly demos.
Deliverable: Two-week milestones with demos against the acceptance criteria. Nothing ships silent. -
06
Testing & Review
Cross-device QA, accessibility, content, performance.
Deliverable: Browser matrix, keyboard paths, content review against brand, and Core Web Vitals audit before launch. -
07
Launch
Release against a launch checklist.
Deliverable: DNS, redirects, analytics, monitoring, and rollback — checked off a written runbook, not from memory. -
08
Growth & Support
Optional retainer for patches and small features.
Deliverable: Monthly reports, performance monitoring, and a support path to the people who built the thing.
Ready to put the process to work?
We adapt the workflow to your project — kickoff always starts with a real conversation, not a template.